Jeep Introduces Batman v Superman-Inspired Special Edition Renegade

In just one month, Warner Bros. Pictures will release the highly anticipated film, Batman v Superman: Dawn of Justice. Yesterday, FCA US LL issued a press release announcing a "unique alliance" between the studio and Dodge and Jeep brands. The partnership includes several branded television ad spots, as well as social/digital consumer engagement campaigns.

Jeep has also introduced the new 2016 Jeep Renegade Dawn of Justice Special Edition (available now in dealerships across the country).

“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand – FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”

Batman v Superman: Dawn of Justice opens in theaters nationwide on March 25.

Categories: Video, Fleet, News, Social
Tags: renegade, dodge, jeep
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