After undergoing a very stylish model overhaul recently, the 2014 Dodge Durango has become absolutely one of the most popular models here at Century Dodge Chrysler Jeep Ram in Wentzville, MO. In fact, the model boasts double digit year over year sales increases in many months this year, most notably in August when the model sold 117 percent more units than it did in August 2012!
The excellent balance of power, family friendly utility, and good-looks have helped this model sell many more editions than in previous years, but it has had another factor helping it along as well; and that is the fact that the model has been featured in a series of very high profile ads that star comedian Will Ferrell as his Ron Burgundy character from the upcoming Anchorman 2 movie.
Created in conjunction with Paramount Pictures, the commercials are truly hilarious in our humpble opinions, and very aptly highlight many great features of the Durango, like in one commercial when Burgundy compares the powerful 360 horsepower engine to a single horse.
While some industry folks did not know how the public would feel about these collaborative and innovative commercials, the public has responded very favorably. Since mid-October when the ads debuted, sales on the SUV which were already going along at a steady clip, have risen by another 59 percent.
Would you like to find out first hand why this model has been such a popular choice this year? Visit us at Century Dodge Chrysler Jeep Ram in Wentzville, MO for a test drive on the Durango or any other new Dodge model.